The Rotary Club of Pune Synergy adeptly leveraged social media platforms to orchestrate a successful online chess tournament, effectively connecting with a wider audience and enhancing their public image. Employing a multi-faceted approach, the club harnessed the power of both WhatsApp and Facebook to maximize their outreach. Through WhatsApp, the club strategically formed dedicated broadcast lists, ensuring personalized messages reached potential participants, club members, and chess enthusiasts. These messages included enticing tournament details, registration instructions, and a clear call to action. By fostering direct communication, they cultivated a sense of inclusivity and community, drawing individuals to participate in the event. Simultaneously, their Facebook presence was curated to captivate a larger virtual audience. Engaging posts, comprising vibrant visuals, tournament highlights, and testimonials from previous participants, were regularly shared. This fostered a sense of credibility, as the positive experiences of past participants amplified the tournament's appeal. The club's active engagement with users' comments, queries, and discussions on both platforms fostered a strong virtual bond. Timely responses reflected their commitment and approachability. Consequently, these efforts collectively solidified the Rotary Club of Pune Synergy as a dependable and community-oriented entity. In conclusion, by seamlessly integrating WhatsApp's personalized outreach and Facebook's expansive reach, the Rotary Club of Pune Synergy not only effectively promoted their online chess tournament but also cultivated a positive public image characterized by community engagement, approachability, and trustworthiness.